I Like My Cheese Drippy, Bruh

/eye like my cheez drip-ee bruh/

catchphrase · quoted expression

A Lunchly ad line that became a meme catchphrase for runny cheese, repeated audio, and playful video edits.

#internet meme
#Lunchly
#catchphrase
#video edits

Meaning

“I Like My Cheese Drippy, Bruh” is Logan Paul’s line praising the runny cheese sauce in a Lunchly promotional comparison with Lunchables. Online, people repeat the audio, use it as a playful comment about saucy food, or edit other characters into the scene. Its comic effect comes from the line’s emphatic delivery and reuse; it is not inherently an insult or sexual expression, and the word “drippy” here describes liquid cheese rather than establishing a new slang meaning.[1][2]

1. The original line: a literal, emphatic comment about Lunchly’s runny cheese sauce.
2. A flexible meme catchphrase used in repeated-audio clips, character-swap edits, or jokes about saucy food and the promotional scene.

A man holds a yellow snack while another stands behind him; overlaid text reads “I like my cheese drippy bruh” and “drippy, bruh.” — This annotated video still connects the catchphrase to its snack-and-cheese scene. Here, “drippy” refers to runny cheese; as a meme, the line is also reused for its distinctive delivery. Source

Examples

“I Like My Cheese Drippy, Bruh is my cue to grab extra napkins.”

“The edit repeats “I Like My Cheese Drippy, Bruh” faster each time.”

“I Like My Cheese Drippy, Bruh—but this sauce is practically a soup.”

Origin and spread

The phrase comes from a promotional video comparing Lunchly with Lunchables. Know Your Meme dates Logan Paul’s TikTok post to September 17, 2024, and KSI’s YouTube repost to the following day; The Daily Dot also describes the comparison and the line. The first documented meme edit identified by both accounts is a September 28 TikTok by @babysabuk: it repeats the phrase at increasing speed and ends with the “Get Out” sound effect. Later edits replaced Paul with characters, while other creators repeated the line themselves. The original scene is an ad, so a repost can read as either a literal food comment or a joke about the promotion.[1][2]

How to use it

Use the full line when referring to the recognizable meme; a casual comment about runny cheese can be literal, while edits and exaggerated delivery make it playful or ironic. It is not inherently insulting or sexual. “Drippy” in the source scene refers to the cheese’s liquid consistency.

The sound effect is a later edit

The “Get Out” sound effect follows the repeated, sped-up line in the documented September 28 edit; it is not part of Paul’s original spoken sentence.[1][2]

The ad context can change the joke

The Daily Dot reports separate social-media backlash over claims about mold in Lunchly products. That context may make a cheerful repost of the promotional line read ironically, but it does not change the phrase’s literal reference to runny cheese.[2]

Questions people ask

Is “I Like My Cheese Drippy, Bruh” an insult or sexual slang?

The supplied accounts describe it as a catchphrase from a food promotion and its later video meme uses. They do not establish an inherently insulting or sexual meaning; the tone depends on how the line is reused.[1][2]

What happens in the first documented meme edit?

The September 28, 2024 TikTok edit repeats Paul’s line at increasing speed and ends with the “Get Out” meme sound effect. Later formats included character replacements and creators saying the phrase themselves.[1][2]

Does “drippy” mean fashionable in this meme?

In the original scene, it refers to the runny consistency of Lunchly’s cheese sauce. The supplied accounts document a reused catchphrase, not a new meme-specific meaning of “drippy.”[1][2]

Sources

1. Know Your Meme — I Like My Cheese Drippy, BruhSupports: meaning, origin, earliest documented use.
2. The Daily Dot — 'I Like My Cheese Drippy Bruh'—Logan Paul's Lunchly Catchphrase Goes ViralSupports: meaning, origin, form.