Nothing Beats a Jet2 Holiday

/NUH-thing beets uh Jet Two HOL-i-day/

catchphrase · noun

An upbeat Jet2 advert line used ironically over holiday mishaps, awkward moments, or chaotic footage.

#internet slang
#TikTok audio
#Jet2 meme
#advertising slogan
#ironic memes

Meaning

Nothing Beats a Jet2 Holiday is an advertising catchphrase and meme audio. Online, it usually accompanies the cheerful Jet2 voiceover and Jess Glynne’s song Hold My Hand while footage shows a holiday mishap, awkward scene, accident, or other chaos. The humour comes from the polished promise of a perfect holiday clashing with what is visibly going wrong.[2]

1. The standard meme use: an upbeat Jet2 advert sound is placed over footage of a holiday mishap or dangerous-looking moment, creating ironic contrast.
2. A broader audio or catchphrase use: the phrase can caption chaotic footage that is not strictly a holiday, provided the cheerful travel-ad tone clashes with the scene.
3. In its original advertising context, the phrase is sincere promotional copy for Jet2holidays rather than an ironic comment.

A two-panel poolside scene: a lifeguard reaches toward a person in the water, while a man lies on a sun lounger in heavy rain. — The Guardian presents these as examples of holiday mishaps paired with the upbeat Jet2 jingle. The contrast between trouble and cheerful holiday-ad audio is the joke behind “Nothing Beats a Jet2 Holiday.” Source

Examples

“Nothing Beats a Jet2 Holiday over a clip of the pool suddenly flooding.”

“The suitcase wheel fell off: Nothing Beats a Jet2 Holiday.”

“Nothing Beats a Jet2 Holiday, and the airport escalator has stopped again.”

“Add the Nothing Beats a Jet2 Holiday audio to this beautifully chaotic beach-day video.”

Origin and spread

The expression comes from Jet2holidays advertising, not from an earlier documented slang use. Jet2’s campaign announcement on December 23, 2022 described new adverts built around the message “nothing beats a Jet2holiday” and Jess Glynne’s “Hold My Hand” as their upbeat backdrop. The meme keeps the slogan, voiceover, and sound largely unchanged, then repurposes that polished travel pitch as ironic commentary. Know Your Meme documents the advert on YouTube in January 2024 and its TikTok upload in August 2024, while its account places sarcastic TikTok usage in late 2024 and says it gained further meme use in March 2025. The Guardian later described the format as cheerful audio over cheerless holiday footage and reported Jet2 joining the trend with its own challenge. The available evidence does not establish who made the first ironic edit.[1][2][3]

How to use it

Use it when the audio’s sunny confidence is deliberately at odds with the scene. It is usually playful or ironic, not a fixed insult, and the surrounding video determines whether it refers to a holiday mishap or to chaos more generally.

The slogan stays the same

The meme does not depend on altered wording. The original campaign used “nothing beats a Jet2holiday” with Jess Glynne’s song as an upbeat backdrop; the ironic meaning comes from pairing that unchanged sound with an incongruous scene.[1][2]

The voice became recognizable

Voiceover artist Zoë Lister told MyLondon that children at a school drama workshop repeatedly asked her to “do the voice.” She also said her own children found hearing the voice on Jet2 flights hilarious, while she felt embarrassed when her husband pointed it out.[4]

Holiday footage is the clearest cue

The Guardian described examples involving a water-slide rescue and rain falling on a poolside holidaymaker. These scenes make the joke legible: the audio promises a perfect holiday while the image shows the opposite.[2]

Questions people ask

Does Nothing Beats a Jet2 Holiday always refer to an actual holiday?

No. Holiday mishaps are the clearest documented use, but the sound can also accompany unrelated chaotic footage when the cheerful advert tone clashes with what is happening on screen.[2][5]

Is the meme phrase different from Jet2’s original slogan?

No. The meme reuses the advertising slogan, voiceover, and upbeat soundtrack. The shift is contextual: sincere promotion becomes ironic commentary when the audio is placed over trouble or disorder.[2][1]

When did the meme first appear?

Earliest use not established. Jet2 documented the advertising phrase in December 2022, while Know Your Meme reports a November 2024 camel-attack TikTok as an early meme example; that linked TikTok was not independently readable here.[3][1]