We're Costco Guys
/weer KOSS-koh guyz/phrase · meme name
“We're Costco Guys” refers to A.J. and Big Justice's enthusiastic Costco video and can also playfully introduce a group's habits.
- #TikTok memes
- #phrase templates
- #Costco
- #father-son creators
Meaning
“We're Costco Guys” is the name and opening line of a TikTok video featuring father and son A.J. and Big Justice enthusiastically talking about Costco food. In later use, it can refer to their upbeat Costco-and-food persona, or be adapted as a playful group identity followed by a characteristic habit, as in “We're book-club people; of course we bring snacks.” The phrase itself is not inherently insulting: a particular parody may be affectionate, ironic, or teasing.[1][3][4]
- 1. The specific A.J. and Big Justice video and the pair's recognizable, enthusiastic Costco persona.
- 2. A playful adaptation of the “We're X, of course we Y” format, naming a group and then listing a habit associated with it.
Examples
“We're Costco Guys; of course we have opinions about the food court.”
“We're Costco Guys! This is our snack-review energy.”
“We're Costco Guys, of course we make a whole event out of the cookie.”
Origin and spread
Know Your Meme dates the A.J. and Big Justice TikTok to March 1, 2024: Big Justice says they shop while eating a chicken bake, and A.J. follows with a line about trying a double-chunk chocolate cookie. The clip used the broader “We're X, Of Course We Y” template, documented there as a TikTok trend from late 2023 and early 2024, in which people name a group and list its associated habits. Duets, lip-dub recreations, store recreations, edits, and drawings followed in March. The broader template predates this specific Costco video; the available evidence does not establish who first coined it.[2]
How to use it
The phrase can sound fond or knowingly playful when used for the duo or adapted to a group's habits. A.J. and Big Justice's content has also drawn both “wholesome” and “cringe” descriptions, so the tone of a particular use depends on its context; the phrase alone does not settle it.
Not one fixed reaction
A Know Your Meme guide describes the duo as polarizing, quoting reactions that call their time together “baller” and “albeit cringe,” alongside concern about the child being filmed. These are specific responses cited by the guide, not a consensus about the phrase.[3]
The cookie line is a related meme
“It's a Double Chunk Chocolate Cookie” became a separate catchphrase video from the same duo in March 2024. It belongs to the broader Costco Guys context, but it is not the original phrase or the source of its group-and-habit structure.[1]
A broader template came first
The Costco video is one specific use of “We're X, Of Course We Y.” That broader template names a group and then lists habits or characteristics associated with it; it is not limited to Costco or the duo.[1]
Questions people ask
Is “We're Costco Guys” always a reference to the father-son duo?
It often names A.J. and Big Justice's video and persona, but the wording can also be adapted to the broader format: name a group, then give a characteristic habit. Context shows which use is intended.[1]
What is the connection to “It's a Double Chunk Chocolate Cookie”?
It is a separate catchphrase video by A.J. and Big Justice that followed the Costco Guys clip and inspired its own edits. It is a related reference, not the original “We're Costco Guys” line.[1]
Sources
- 1. Know Your Meme — We're Costco GuysSupports: earliest documented use, meaning.
- 2. Know Your Meme — What Is The 'We're Costco Guys' Video?Supports: origin.
- 3. Know Your Meme — Who Are 'A.J. And Big Justice?'Supports: meaning.
- 4. The Daily Dot — 'We're Costco Guys' AKA A.J. And Big Justice—Who Are They?Supports: meaning.
